The result was the Citroën 2 CV.Michelin invented the “Micheline” railcar with its innovative pneumatic tires.Michelin was officially recognized as a manufacturer of road signs and milestones.Michelin acquired a controlling interest in French car maker Citroën, which it held until 1975.Michelin invented the first steel casing tire for trucks: the METALIC.Michelin filed a patent for the revolutionary “Radial” tire.Michelin adapted its Radial technology for truck tires.François Michelin became a Managing Partner of the company.Michelin introduced the first Radial tire for earthmovers.Michelin inaugurated its Ladoux Testing and Research Center located to the north of Clermont-Ferrand.

Les pneus qui composaient Bibendum sont devenus plus épais. His shape and style have changed several times over the years. The tire measured 18 inches and bore a close resemblance to the tires found on a prestigious sports car.Michelin finalized the acquisition of SASCAR, the leading Brazilian digital fleet management and freight security company.Michelin launched the MICHELIN CrossClimate, the world’s first summer tire also approved for winter use.The Michelin Group and Fives joined forces to set up FIVES MICHELIN ADDITIVE SOLUTIONS, making Michelin a major player in 3D metal printing.Michelin bought out BookaTable, Europe’s biggest online restaurant reservation platform.Michelin organized the first global Sustainable Mobility Summit in Montreal.

In our quest to make sustainable mobility a reality, we move closer to this ambitious goal every day. Marcel Michelin founded the club to encourage physical activity and contribute to local community life.

These cookies will be stored in your browser only with your consent. Sustainable Development and Mobility. Pour une publicité de la société en Afrique du Nord au cours de l’année 1922, l`illustrateur français Roger Broders a décidé de présenter la “mascotte corporative” en vêtements de bédouins.En 1930, Michelin a fait moins recours aux artistes de tierce partie.

Ontdek (en bewaar!) Two large plants opened in Brazil and China.Since 2014 electric cars have been racing on Michelin tires in the Formula E single-seater street racing championship. That same year, Charles Terront won the Paris-Brest-Paris race cycle race on detachable MICHELIN tires.Michelin introduced L’Éclair - the first car to “run on air” - in order to compete in the Paris-Bordeaux-Paris race.Michelin adopted an original style of communication based on a man made from a stack of tires.Michelin fitted Camille Jeantzy’s “Jamais Content” with special tires capable of withstanding high speeds. Other plants soon sprang up: Anderson (1975), Spartanburg (1978) and Dothan (1979).Michelin launched the first Radial tire for farm vehicles, the MICHELIN Bib X.Following its first Grand Prix win in 1977 with Renault and Jean-Pierre Jabouille, the MICHELIN radial tire became the Formula 1 World Champion sharing the honors with Ferrari. Michelin engineers developed a tire that was both versatile and durable, capable of lasting an entire race day: the MICHELIN Pilot Sport EV. This strategy aims to make Michelin one of the most innovative, responsible, and high-performing companies worldwide across all of its responsibilities: economic, environmental, social and societal. Make Michelin a leader in sustainable mobility. Plus de 120 ans ont passé depuis le moment où Édouard Michelin a eu l’idée d’ajouter des bras et des jambes à un amas de pneus. That year, Michelin set up its Motorsport department.Michelin opened its first US plant in Greenville, South Carolina to manufacture Radial tires.